Affiliate Onboarding: 5 Features To Streamline Affiliate Onboarding

Another option is to pay your affiliates a recurring commission for each referral they bring in. This means that as long as the referral stays a customer, the affiliate what is affiliate onboarding receives commissions when they repurchase a product. If you have an established product or service, you can also reward your affiliates with product credits.

What is affiliate onboarding

The brand makes decisions for the brand’s best interest, and you need to make decisions based on yours. Please note that I have never or at least not recently (within the last 10 years), worked with the Gap, seen its tracking, or asked the company about it. This caused your commissions not to be tracked, which is why they were considered a leak. This could mean the higher price point with a lower percentage could have higher commissions in the end. Start by surveying your own audience on your site using forms, pop-ups, and newsletter blasts to find out what is important to them.

Find competitors affiliates

To do this you’ve got to start with the right platform, and that’s what AffiliateWP provides you with. Getting paid is important for any affiliate, and when they join a bespoke, independent program, it might be something they’re concerned about. If they haven’t already, this makes it easy (and inviting) for them to respond to you with questions or concerns.

  • Onboarding is a great way to show intending partners what your company has to offer.
  • For instance, a merchant who manufactures cake pans might connect with an affiliate who writes about baking in order to get their product in front of the affiliate’s audience.
  • The way you onboard affiliates will impact their capacity to greatest push your business and recommend commercial clients.
  • It’s where you lay the groundwork for a good relationship that can lead to more sales, more money, and a successful affiliate program.

This proactive approach will yield long-term benefits and contribute to overall campaign effectiveness. During your research phase, strive to gather as much information as possible about the affiliate’s business model. This knowledge can then be utilized to personalize the onboarding process. Over time, you will discover various ways to segment your affiliates, thereby optimizing their affiliate onboarding experience.

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Not all live chats take orders and bypass the shopping cart, and sometimes phone support will help you but require you to go through the shopping cart. Even though program A’s payout is higher and the price point is better, B may meet the needs of your audience more and convert better, helping you earn more money. This is why it is important to find out who the main customer base of each retailer or service provider is. There’s no shortage of stores that sell cell phones or t-shirts, but the places you can send your traffic to will have different target audience demographics and selling points that speak to those audiences. This step might demand you to go a little extra mile for your affiliates but take our word, it’s worth it.

The quantity and quality of promotions you can get from affiliates might not be something you can produce solely with an in-house marketing team. For customers in this stage, the affiliate offers comparison articles, reviews and information. Pros and cons are provided as well as how the product can work for them. Content CreatorsPublishers that work with SEO and content can help boost brand awareness about your products in organic search and social channels.

A Checklist For Affiliate Onboarding

You are not interested in your partners going bankrupt and stopping working with you. For organic search, you might want to restrict the use of black hat techniques to drive traffic to your website. This can include so-called “cloaking”, which is the use of misleading URLs to customers. Or keyword stuffing, where the affiliate creates unnatural looking content to rank higher in Google. To ensure a successful affiliate program, rules and policies need to be put in place. Download a backlink report and start filtering the links on domain authority and the number of backlinks provided to the competitor’s site.

What is affiliate onboarding

Post-Sign-up, an affiliate will get a welcome email with their referral link and temporary password. You may also write a custom welcome message, which will be displayed when affiliates check in on the affiliate dashboard. Sign-up pages may be used to handle new affiliate registers for your affiliate program. Along with the affiliate’s primary contact information, it can also list the campaigns it is mostly focused on. Besides explaining these things to your affiliates during your first meeting, we also recommend adding the answers to these questions to the aforementioned Getting Started guide.

Key players in affiliate marketing

In turn, affiliates earn a percentage of their sales or customer traffic due to their marketing efforts. By improving your onboarding process, you can set your affiliates up for success, increasing your own revenue in the process. This aspect is often overlooked, but it’s essential to an effective program. An effective partner onboarding portal serves as a centralized platform where partners can access all the information, training materials, and resources they need. This user-friendly portal streamlines the onboarding process and becomes a valuable hub for ongoing collaboration and support.

As shown, you can create affiliate marketing campaigns using Affiliate for WooCommerce plugin. Add assets your affiliates can pick and use it to promote your brand better. The plugin helps you set up a powerful affiliate system with ease and all the features that you need to run a successful affiliate program. How to make your affiliate onboarding process in WooCommerce friction-free and successful?